Responsibilities End to end management of Top Therapy Area Expert relations and legitimate needs through right identification of challenges, belief, motivators. you should have complete understanding of account ecosystem, stakeholders, key influencers, decision makers and patient profiling to create account/customer/patient persona based solution through outside in approach Contributing to the organization's understanding of the patient journey and customer buying process (treatment protocols/decision criteria etc) and motivators and mapping the patient journey, understand the barriers of each disease specific leverage point, co-create patient centric solutions with the customer Understanding account specific hurdles to Roche Innovations & co create solutions with Stakeholders to develop relevant Value propositions and provide account insights & inputs to the launch excellence team Executing 30-60-90 days account plan w.r.t NPT, activity, secondary planning etc Inspiring hospital stakeholders by creating value propositions and ensuring faster New Product/SKU inclusion in the account