Design and execute marketing initiatives for Oncology franchise to drive scientific dissemination
Identify and drive critical new initiatives to drive business growth
Support development of strategic road map for our Oncology franchise in India
Monitor, analyze, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plan to meet changing markets and competitive conditions.
Plan budgets for marketing initiatives, including alignment with relevant India / Regional stakeholders
Conduct ongoing business and financial review of business development opportunities
Build business cases and ensure approval of identified opportunities with new product/indication launches
Execute indication launch strategy
Design templates to monitor launch efficiency, in alignment with compliance controls
Plan and achieve monthly objectives for the upcoming indications through regular monitoring of the market trends, planning the short and long terms strategies and driving initiatives to support the plan.
Monitor upcoming indication launches for competitors
Qualification & Experience
Education Bachelor’s Degree or higher (Science equivalent/MBA)
Experience Experience in top pharma marketing (preferably oncology)
Project Management Excellent organizational and project management skills to manage and oversee the timely implementation of patient program activities in line with compliance controls