Evaluation and selection of draft concept out of 3-4 designs submitted by the agency
Evaluate a detailed Visual Aid with the agency before finalization
Send the visual for printing
Coordinate with printer and logistics vendor for dispatch of Visual aid before 1 week of the planned quarter.
Quarterly communication of Visual Aid to the field force
Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to go for the call.
Conduct Quarterly briefing sessions of .5 – 1day in each zone to ASM’s on brand communication/ inputs.
Monthly planned visit to select areas for review meetings to further reinforce brand communication.
Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing
Allocate promotional budget brand wise and promotional mode wise
Plan for quarterly inputs and mode of inputs
Vendor selection
Negotiate with multiple vendors for cost effective input selection
Coordinate with selected vendor on agreed time, quality and quantity supply of inputs.
Allocate inputs geography wise.
Coordinate with vendor and logistics vendor to ensure timely dispatch to the field as per allocation
Qualification & Experience
Experience: 02 + years
Qualification: MBA / PGDM (Pharma)
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